Initially, Google will probably enhance Snapseed to try to leverage the growing interest in photo-sharing apps to create a new revenue-generating vehicle for it and drive traffic to other Google properties. ![]() The success of Instagram has been instrumental in making the idea of editing and sharing photos via an app mainstream. Nik Software, which is based in San Diego, also offers other photo-editing software. Snapseed is available as an iOS app, with an Android version reportedly in the works. However, this is likely to change as a result of the deal. While Snapseed users currently share images via email, Facebook, Flickr, Twitter and Instagram, this ability does not currently extend to Google +. Photo-sharing goes mainstream Snapseed is a photo-editing app that enables users to enhance their images and add various filter effects. If you want to be serious in the mobile space, an app like Snapseed is table stakes - you have to have this as part of the offering.? ?The use of the camera phones has well overtaken use of other cameras. ?If you look at Google +, while you can post photos, you have to use other tools to do the editing,? he said. ![]() ?People understand that in mobile, you can?t really have a social network unless you have the ability to not only upload a photo but also have these photo-editing tools to enhance the playfulness and the use,? said Scott Michaels, vice president at Atimi Software, Vancouver, Canada. To a certain degree, Google is playing catch up here, following Facebook?s highly visible acquisition of the Instagram photo-sharing app for $1 billion back in April. ![]() While terms of the deal were not disclosed, it appears that Google was eager to grab up a photo-sharing app to boost its Google + social network and enhance mobile marketing opportunities. In a sign of the importance of a strong photo-related offering in the converging mobile and social space, Google has acquired Nik Software, maker of the photo-sharing application Snapseed.
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